Thursday, August 30, 2012

2600- Week 1 Required Readings


             Our first week 1 reading is entitled: “Information Format Trends: Content, Not Containers (2004)”; a study completed by the OCLC.  The study focuses on the constantly evolving format trends within the information industry.  The study supports the idea that information consumers have become increasing “format agnostic”.  The consumer is more concerned about being able to immediately access accurate information; the format in which this information appears is less important. 

             I can personally attest to this as I have strained my poor eyes (which already require corrective lenses), just to research a topic on my phone because it is free, quick and always accessible (as I would rather suffer from several different diseases than travel anywhere without it). 

Libraries (as with any other business/service) need to adjust to the needs and expectations of its patrons.  Because consumers are no longer format dependent libraries as well as content sellers need to change the processes of acquisition, organization and delivery of content.  Some businesses have already begun to do this.  As the OCLC references, Amazon has implemented the “Search inside the Book” feature.  This allows the user to essentially “flip” a limited amount of pages to see if the book in question is appropriate for their interests.  This is provided free of charge; however, if the user would like to view the full text it must be purchased. 

Mark Federman of the University of Toronto is quoted in the article as saying “the medium is the message”. He elaborates on this by raising the thought: “with this early warning we can “characterize and identify the new medium before it becomes obvious to everyone. If we discover it is detrimental to our society or culture we have the opportunity to influence development and evolution of it” (pg. 3).  Federman’s statement further support the ideal that libraries do not have to be diminished by technology, it can actually be enhanced if properly accommodated.  The patrons demand by for a personalized experience can be facilitated through the large amount of communication technology, such as blogs and wikis.

Due to the abundance of information, library patrons and other information consumers are drowning in information. It will become the librarian’s job to help the patrons FIND the information specific to their needs.  It will be our jobs to help them navigate through it.  This will allow them to transform their information to knowledge.

 

[http://www5.oclc.org/downloads/community/2004infotrends_content.pdf]

  
 

Our second week 1 reading is entitled: “Information Literacy and Information Technology Literacy: New Components in the Curriculum for a Digital Culture” by Clifford Lynch. This article discusses the differences between information technology and information literacy. 

• Information technology deals- with an understanding of the technology infrastructure that underpins much of today’s life; an understanding of the tools technology provides and their interaction with this infrastructure

• Information literacy- on the other hand, deals with content and communication

• Information Technology Literacy-how to use word processing, spreadsheets, basic operation of computers (for example, managing computer files and launching programs); and now use of basic internet tools such as web browsers and electronic mail systems. Sometimes includes basic knowledge of programming

• The second form of this focuses on understanding how technologies, systems, and infrastructure work and will go deeper into engineering for those who enter that field.

Lynch states his opinion that information professionals cannot just settle with basic understanding of current tools and skills because things change so fast. He believes it is imperative to have a deeper understanding and capability of learning the basics of HOW (programming) things change, and a willingness to keep up with the evolving technology.

• Key component of information technology literacy- understanding how the tech world works, with all forms- computing, telecommunications, broadcasting, publishing, electrical power distribution, transportation and financial infrastructure and related areas

[http://old.cni.org/staff/cliffpubs/info_and_IT_literacy.pdf ]
 
 
Muddiest Point
- I did not have a muddiest point for week 1.

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